NURSING BRAS

The Soft Hold Bra

Holds you gently. Lets you forget it's there.

R 649.99

Size	SA Bra Size	Underbust (cm)
S	30C–30D, 32B	63–72 cm
M	32C–32D, 34B, 32E(DD)–32F(DDD)	68–77 cm
L	34C–34D, 36B, 34E(DD)–34F(DDD)	73–82 cm
XL	36C–36D, 38B, 36E(DD)–36F(DDD)	78–87 cm
2XL	38C–38D, 40B, 38E(DD)–38F(DDD)	83–92 cm

FREE SHIPPING FOR ALL ORDERS OVER R1000

HASSLE-FREE 30-DAY RETURNS

Size:

The Soft Hold Bra Size Chart

The Soft Hold Bra runs true to your pre-pregnancy bra size. If you are between sizes or in your third trimester, we recommend sizing up. The 360° Jelly Gel band stretches generously to accommodate changing breast size and pump use.

Size	SA Bra Size	Underbust (cm)
S	30C–30D, 32B	63–72 cm
M	32C–32D, 34B, 32E(DD)–32F(DDD)	68–77 cm
L	34C–34D, 36B, 34E(DD)–34F(DDD)	73–82 cm
XL	36C–36D, 38B, 36E(DD)–36F(DDD)	78–87 cm
2XL	38C–38D, 40B, 38E(DD)–38F(DDD)	83–92 cm

Variant

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↩️ 30-Day Free Returns

🚚 Free Ship Over R1000

✨ Seamless Zero Chafe

💬 Real Support Team

WHY IT FEELS LIKE NOTHING

🌸 Disappears on contact
Jelly strip bonding technology fuses fabric instead of stitching it — no seams, no pressure, no awareness. The smoothest possible layer between you and your day.

🌬️ Holds without hardness
A 360° jelly gel support band with 4 reinforced layers lifts and shapes without underwire. Scalloped edges enhance breathability so nothing traps heat, nothing digs in, nothing reminds you it exists.

🌙 Always ready
One-hand nursing clasp opens in a single movement. Designed for maternity, nursing, pumping, sleep, and everyday wear — one bra, every chapter.

MATERIALS & CARE

53% Nylon · 47% Spandex
Ultra-smooth seamless construction
Jelly gel support band · Wire-free
One-hand nursing clasp
Adjustable non-slip shoulder straps
Hand wash in cold water, lay flat to dry
No tumble drying
No bleach
No ironing

SIZING AND FIT

The Soft Hold Bra runs true to your pre-pregnancy bra size. If you are between sizes or in your third trimester, we recommend sizing up. The 360° Jelly Gel band stretches generously to accommodate changing breast size and pump use.

Size	SA Bra Size	Underbust (cm)
S	30C–30D, 32B	63–72 cm
M	32C–32D, 34B, 32E(DD)–32F(DDD)	68–77 cm
L	34C–34D, 36B, 34E(DD)–34F(DDD)	73–82 cm
XL	36C–36D, 38B, 36E(DD)–36F(DDD)	78–87 cm
2XL	38C–38D, 40B, 38E(DD)–38F(DDD)	83–92 cm

SHIPPING & RETURNS

SHIPPING POLICY• Free shipping on orders over R1000.
• Shipping time is 8 - 15 business days. (Mon - Fri)

RETURN POLICY• Returns accepted within 7 days for unused items — customers cover return shipping.
• Damaged, faulty, or incorrect items? We’ll replace or refund — just send photo evidence within 30 days.
•Fast refunds processed within 3 business days after return; choose between card refund or faster EFT.

The Soft Hold Bra

R 649.99

Size	SA Bra Size	Underbust (cm)
S	30C–30D, 32B	63–72 cm
M	32C–32D, 34B, 32E(DD)–32F(DDD)	68–77 cm
L	34C–34D, 36B, 34E(DD)–34F(DDD)	73–82 cm
XL	36C–36D, 38B, 36E(DD)–36F(DDD)	78–87 cm
2XL	38C–38D, 40B, 38E(DD)–38F(DDD)	83–92 cm

ONE-HAND DROP CUP

Nurse discreetly and easily, even when baby is in your arms.

SLEEP-WORTHY SOFT

Ultra-soft, breathable fabric that feels gentle on sensitive skin — comfortable enough for day-to-night wear.

SUSTAINABLY SOURCED

Thoughtfully made with skin-friendly materials, kind to you and the planet.

FIT FOR EVERY STAGE

Designed to adapt to your changing body — from pregnancy through nursing and beyond.

Designed for how mothers actually live

𝟏 - Wear from bump to beyond

Our nursing bras are designed to grow with you — adjustable closures and straps give you a perfect fit through every trimester, postpartum recovery, nursing, and beyond.

𝟐 - One-hand nursing access

Every bra features easy-access cups designed to be opened with one hand — because your other one is always holding someone precious.

𝟑 - Support without the wire

Thoughtfully shaped cups and supportive panels give you genuine lift and a beautiful silhouette, without the pressure that can restrict milk flow.